Privacy Policy

Privacy Policy

Last updated: July 19, 2025

Company Information

This Privacy Policy describes how Appolight Inc. (“we”, “us”, or “our”) collects, uses, and protects your information when you use our KegelUp iOS application and related services.

Company Details:

  • Appolight Inc.
  • 30 N Gould St, Sheridan, WY, 82801
  • Email: support@appolightapps.com

Third-Party Services

We use the following third-party services to improve app functionality:

  • RevenueCat - Subscription management and purchase processing
  • Firebase (by Google) - Analytics, crash reporting, and performance monitoring
  • AppsFlyer - Marketing attribution and campaign tracking
  • Mixpanel - User behavior analytics
  • Facebook SDK - App event tracking

These services may collect device identifiers and usage data as described in their respective privacy policies. We encourage you to review their policies:

  • RevenueCat: https://www.revenuecat.com/privacy
  • Firebase: https://firebase.google.com/support/privacy
  • AppsFlyer: https://www.appsflyer.com/privacy-policy/
  • Mixpanel: https://mixpanel.com/legal/privacy-policy/
  • Facebook: https://www.facebook.com/policy.php

Information We Collect

Anonymous Data Collection

We prioritize your privacy by:

  • Not requiring user accounts or registration
  • Not collecting names, emails, or contact information
  • Using anonymous identifiers for analytics
  • Storing exercise progress locally on your device only

Data Types Collected

  • Device identifiers - Anonymous device identifiers for analytics (IDFA with consent on iOS)
  • App interaction data - Screens viewed, buttons tapped, exercise completions
  • Subscription status - Anonymous purchase data via RevenueCat
  • Technical data - Crash logs, performance metrics, device information
  • Usage patterns - Anonymous analytics to understand feature usage

Device Permissions

Our app may request the following permissions:

  • Notifications - To remind you about daily exercises (optional)
  • App Tracking Transparency - To measure marketing effectiveness (iOS only)
  • Network Access - To sync subscription status and analytics

You can manage these permissions in your device settings at any time.

App Tracking Transparency

For iOS users, we request your permission through Apple’s App Tracking Transparency framework before collecting data used for tracking purposes. This includes:

  • Device identifiers for attribution tracking
  • Cross-app advertising measurement
  • Marketing campaign effectiveness

You can change your tracking preferences in iOS Settings > Privacy & Security > Tracking at any time. If you deny tracking permission, we will not share your data with third-party attribution services.

How We Use Your Information

We use your information to:

  • Provide and maintain the KegelUp app functionality
  • Track your exercise progress locally on your device
  • Improve our services and develop new features through anonymous analytics
  • Ensure app security and prevent unauthorized access
  • Attribution tracking to measure marketing effectiveness
  • Crash reporting to improve app stability
  • Performance monitoring to optimize user experience
  • Comply with legal obligations

Data Retention

  • Analytics data - Retained for 14 months
  • Crash reports - Retained for 90 days
  • Attribution data - Retained per partner policies (typically 2 years)
  • Local exercise data - Stored on device until app deletion
  • Subscription data - Retained as long as necessary for service provision

Data Storage and Security

  • Your personal exercise data is stored locally on your device
  • We use SSL encryption for all data transmissions
  • Our databases are encrypted and stored securely
  • Data is primarily stored in the UK/EEA with appropriate safeguards

Data Sharing

We do not sell or rent your personal data. We share limited data with service providers:

  • Analytics providers (Firebase, Mixpanel) - Anonymized usage patterns
  • Attribution partners (AppsFlyer, Facebook) - Device identifiers for marketing measurement (only with your ATT consent)
  • Payment processor (RevenueCat) - Anonymous transaction data
  • Crash reporting (Firebase Crashlytics) - Technical diagnostics

All third parties are contractually required to protect your data and use it only for providing their services.

We may disclose your information only:

  • When required by law or legal process
  • To protect our rights, property, or safety
  • With your explicit consent

Your Privacy Rights (CCPA/GDPR)

Depending on your location, you may have rights to:

  • Access your data - Request information about data we collect
  • Delete your data - Request deletion of your information
  • Opt-out of tracking - Disable attribution tracking
  • Data portability - Export your exercise data
  • Object to processing - Limit how we use your data

California residents: You have the right to opt-out of the “sale” of personal information. We do not sell personal data.

EU residents: You have additional rights under GDPR including the right to lodge a complaint with supervisory authorities.

To exercise these rights, contact us at support@appolightapps.com

Health Data and Medical Disclaimer

IMPORTANT MEDICAL DISCLAIMER: The KegelUp app is designed for general wellness and fitness purposes only. The content and suggestions provided are for informational and educational purposes only and do not constitute medical advice, diagnosis, or treatment.

Key Points:

  • KegelUp is not a substitute for professional medical advice
  • Always consult with a healthcare provider before starting any new exercise program or making health-related changes
  • Do not use the app to diagnose, treat, or cure any medical condition
  • Individual results may vary and are not guaranteed
  • Stop using the app and consult a healthcare provider if you experience pain or discomfort

Adult Content Notice: This app contains health information related to adult intimate wellness and is intended for users 18 and older.

Age Restrictions and Content Warnings

KegelUp is intended for users aged 12 years and older per our App Store rating. However, please note:

  • This app contains health and wellness content related to adult intimate health
  • Parental guidance is recommended for users under 18
  • We do not knowingly collect personal information from anyone under 13 years of age

The app contains:

  • Medical/health treatment information
  • Adult health and sexual wellness content
  • Exercise programs related to intimate health

Parents/Guardians: Please review the app content to determine if it’s appropriate for your teen.

International Users

Our services may be used by individuals outside the United States. By using our services, you consent to the transfer of your information to the United States and other countries where our service providers operate.

Changes to This Privacy Policy

We reserve the right to update or change our Privacy Policy at any time. You should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications constitutes acceptance of those changes.

We will notify you of material changes by posting the updated policy in the app and updating the “Last updated” date above.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

  • Email: support@appolightapps.com
  • Address: Appolight Inc., 30 N Gould St, Sheridan, WY, 82801

Try KegelUp Today

Effective pelvic floor training at your fingertips.

Download Now